Be Seen Online
2018-07-01
An outdated website can really put potential customers and clients off. With technology advancing at rapid rates, it’s easier to tell which website is active and which is just static and has not been updated in a while. Customers can feel that. Research shows that they always end up going with businesses that possess a vibrant online presence, which is why it’s important to keep a corporate presence glowing. Especially in the virtual world.
Here are some ways to keep a website fresh, active and always going beyond customer expectations:
Use Social Media
Like outdated websites, inactive social media pages are also a deal breaker. Users flocking to a website are highly likely to check out the social media presence attached to a company or brand. If that page is as good as dry, then they are probably not going to inquire any further. It’s all about building trust and showing that a company is serious about displaying their services and offers.
Facebook, Twitter, Instagram, YouTube and many other platforms are available to continuously promote and share content with the world. It keeps users engaged and coming back for more.
Fresh and Updated Content
Having a regularly updated social media presence is key to getting traffic ultimately to the company website. After search engines, social media is the biggest source of website traffic and if users end up seeing an old, slow website, they are going to leave it pretty fast. This is why websites see such a spike in bounce rates. They are getting traffic, but not appealing enough for people to want to stay and explore more.
Quality blog posts and regularly updated designs are the best way to go in letting visitors know that a website is open for business.
Mobile Optimization
More than half of the traffic coming in from search engines and social media is now mobile. Desktops and even laptops are used less than just a few years ago. With widely available internet and smarter devices, smartphones and tablets are the easiest way people can browse the web. A responsive and mobile-optimized website is necessary for it to be viewable on any screen size. Who wants to visit a website which doesn’t fit or look good on their mobile devices?
Simplicity for Speed
There’s no need to have hundreds of pages on a website and upload heavy files on it. This makes the website slower and harder on people’s data plans. They are going to want to avoid such websites at all costs.
The simpler, faster and easier to navigate a website is, the better search engine rankings it will get and the more traffic it will attract.
Pioneering Programmers is an expert in web design and offers complete online presence packages. From content to design and management, they do it all. Reach out to Pioneering Programmers for more information!