Digital Marketing

While a website acts as a shop window, it’s not enough on its own to entice customers; this is where digital marketing comes in. The world has become accessible to everyone, from all walks of life, with the arrival Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Tumblr. Snapchat (the list goes on) and of course, the biggest search engine of them all, Google.

Social media has revolutionised marketing. It is possible to reach out to clients, the public, celebrities and organisations in a way never possible before now. Businesses are accessible 24-7 and are on show the whole time. Marketing has evolved to embrace social media and while it is possible to garner quite a following without spending a penny, keeping this same crowd interested and loyal is another matter and one which can be difficult to fully understand.

It is the perfect way to share and reinforce your brand. Studies show that between 70-80% of people research online before contacting businesses or making any purchases. Your online profile is therefore very important. Stand out from your competition by having a strong presence on social media.

There is a fine line between not sharing enough information and oversharing and somewhere in the middle there, the right balance is found. You need to be where your customers are and make sure you share the messages they want to hear be it by Facebook posts, Tweeting, Vlogging or calling things out with a #hashtag.

You can also learn more about your clients by seeing which posts/tweets are the most popular and the most engaging. This could point to what they are interested in.

If you want your website or your customers’ to rank highly on Google, it is vital that new content is regularly posted on every social media site you/they have a presence. You need to link all each of these together and make sure content is shared between them all.

Digital marketing is a complex business and this small introduction doesn’t even touch the sides. It is a complex business but we have the capabilities and experience to do this for your customers. Again, this is on a flat monthly fee depending on the package.

To find out more about how Digital Marketing can help you and your customers, Call us at: 972-895-3100.