Telemarketing for those who want to succeed

 2018-10-16

Businesses hear all the time that telemarketing is dead and that it is not as efficient tool as it once was for corporate marketing. In reality, telemarketing is alive and kicking. With the myth of telemarketing dying opening up more space as companies opt out, other businesses can get a bigger chunk of the pie if they choose to go in now.

Digital marketing and newer methods of corporate outreach might be great for newer and even the more established businesses, but telemarketing has its own advantages. For one, telemarketing is high cost-effective and is still one of the best methods out there to have that human factor involved in the marketing of a business.

Companies which don’t find much success in calling customers, whether through inbound or outbound dialling, are usually doing something wrong. It could be that they are not planning their calling times properly and may be reaching out to potential or current customers during peak hours when they are the busiest. This leads to lower rates of calls picked up and more hang ups.

Furthermore, sticking to scripts which sound like a computer is talking instead of a human being on the phone also lowers the rate of call acceptance. People are never interested in talking to computers and with the right style in mind, along with proper call centre agent training, the effectiveness level rises drastically.

One of the most effective ways businesses benefit from telemarketing is just the sheer volume of customers that can be reached. In a way, it is a numbers game. Giving up after a few calls is easy to do, but businesses who are willing to stick with the program usually end up doing much better and continue going with it.

It’s not a surprise why almost all telecom companies and service providers choose to go with telemarketing, even in today’s business environment. It is a great way to get promotions and corporate messages across to people directly to them. There are fewer, but way more expensive ways to do the same which also may not have the same rate of success. With a call, you are speaking directly to the customer in realtime and not just depending on a sponsored ad with the hope that a specific number of people will see it.

Instead of directly selling and pushing customers to sign up now, asking them questions, getting their feedback and reacting accordingly works well for calling campaigns. With today’s fast paced consumer powered business environment, telemarketing can work wonders for any business if the right strategy and tactics are involved.

If you already haven’t deployed telemarketing campaigns into your marketing and sales strategy, try it out today and see just how effective it can be for your business.