Video Marketing – The Basics

 2018-09-16

People are watching an average of 1.5 hours of video each day. That information alone should be enough to captivate any business into strategizing to include video into their marketing plan.

Video marketing isn’t a new concept, but it isn’t an old one either. It has become integral to digital marketing now and businesses which fail to or are slow at adopting this trend are losing out on a world of opportunity.

Here are some quick facts about video marketing that make it an ideal marketing channel:

• More than 80% of businesses now use video for marketing purposes.
• Over 80% of people on social media prefer video to any other form of content.
• Video dominates on Facebook, LinkedIn, Twitter and Instagram

Creating videos and defining a video marketing plan is essential. The days of making and uploading plain, old videos is long gone. People want more creativity, focus and precision in the sort of video content that is available online.

Most marketing professionals even regard 10 seconds as being the time limit businesses have to capture the attention of an audience. If they fail to do so within that timeframe, the window of opportunity just closed. This goes to show how tight the attention span of today’s audience just really is.

Now, marketers are pumping the creative juices to create content everyone will love. The way to do so is by going above and beyond. Here are some great video making techniques that will sure help any business stand out of the crowd:

• Teaching a valuable lesson, skill or giving useful advice with hidden messages of marketing
• Creating panoramic, 360 degree pictures and videos to amaze people into wanting to see more
• Live video of an event, promotion, happening right then and there. People like to be a part of something and with social media, they can like, share and comment in Realtime as the video is being recorded.
• Partnership videos with other brands and businesses to create really captivating content which can contribute towards the sales funnel of both.

The biggest mistake any business can make is thinking that they are in an industry which doesn’t need such marketing creativity. Video may seem better suited for retail brands, consumer goods and electronics, but since we are all on our mobile devices throughout the day, there’s never been a better time to capture our attention.

People from every industry are online and being social. Don’t miss out by thinking otherwise.

If you have found this a useful introduction into video marketing, join us next week when we will be discussing how to organize a successful video marketing strategy.