7 Ways How Infographics Can Help Increase Social Media Presence

 2019-11-16

In the age where social media has slowly taken over, startups and small businesses rely heavily on how their product is marketed on those platforms. Infographics are ways to utilize and maximize your social media presence. As a business, you try to generate traffic or public attention for consumers to purchase your services and products. Gone are the days when we could use print and television advertisements or even infomercials to generate the big bucks.

Admittedly, no one reads the newspaper anymore, nor do they switch the television on to see what commercial could catch their attention. Virtual posters, Vlogs, Blogs, Content, Write-ups and alike are already forms of infographics. And have proven to be one of the best platforms to showcase what your business has to offer.

Creating infographics is a task that would require a team of creative writers and graphic designers that complement each other to motivate your customers.

And there are several reasons how infographics can help increase social media presence. Lucky for you, we’ve listed them all down for your reference.

7 Ways How Infographics Can Help Increase Social Media Presence

It can increase visibility

The internet is already being stormed by business and startups that try to get ahead in the field, thinking of catchy phrases, posters, content, and even GIFs. One thing is for sure, visibility is inevitable with the right eye-catching art that represents your brand and services.

It’s user-friendly

The number of people that would read long articles that can benefit them is dwindling as the years go by. People want quick information through a scan of their mobile phones or computers. Studies also show that the majority of our population are visual learners, they prefer searching through images than understanding heavy texts.

It can share your brand

One thing about our social media platforms would be the option to share posts that catch your interest, or infographics that get your attention at one glance. Businesses use infographics to easily generate the number of customers they can attain through social media. In comparison to heavily written text, an infographic can be shared with just one click. Your website and search engine traffic will skyrocket as you post high-quality infographics.

It’s quick and easy to read

An infographic with too much information can rarely catch your consumers. We use trending phrases and funny memes to gain the attention of young readers, relatable quotes and passages to grab your elder generation. Some businesses even maximize the space of an image to educate people about their brand.

It generates a trend of conversation

Immediate responses are surely received once your infographic has generated enough traffic. Comments and suggestions can also be rooted in these images. If your brand aims to provide services, prior knowledge is not a requirement to get involved in your business. Any topic or subject is suitable for illustration and visualization.

Infographics are easy to spot

Create infographics that target your potential customers, do not just wing it and create random images and text. This is where correlation plays an important role in your content. Create something memorable at first glance, these images can be short and relevant.

Each infographic can attract a specific pool of people, so make sure that you can address all forms of customers that you plan to be part of your business.

Stay viral

With infographics, you can assure that your brand will stay on top of the feeds as long as you can produce high quality and informative visualizations. Shares, Likes, and even comments can assure that you are viral. Keep in mind that the reason for your publicity must also be positive to generate loyal customers and buyers. Remember to keep them interested in what you post on each platform.

Your campaign doesn’t fall heavily on the infographics that you publish, these are just reasons why they can boost your social media presence. This doesn’t mean that your only platform to address would be in social media alone, there are a lot of ways to stay on top. As a business you should always have the mindset to keep moving forward so that you wouldn’t be left behind by your competitors this is how infographics can help increase social media presence. Always remember, the best business is the one that can maximize their resources.