Digital Marketing: Marketing Tools to Grow Your Business

 2019-11-08

It is never too late to start a business, especially an online business. As technology progresses, lots and lots of people are being connected online. You may want to take advantage of that fact. Online businesses are scattered around the internet, competition has never been more exciting. If you want to start your own online business, you need to take note of a few things. Aside from passion, dedication and the idea of starting your own company. You may need a few things that will make your brand known. Using the relevant marketing tools, you can equip yourself properly and manage your business easily. Here are some of the best marketing tools that can help you achieve it.

Best Marketing Tools in 2019

I may need to provide a breakdown of different marketing tools based on how to use them, and its’ role in your business. Of course, marketing tools will be greatly beneficial to your business, but you have to organize your brand accordingly. Once you have an idea for your brand, you can start marketing them to possible leads and customers. So, after careful planning on how your business should work, we can now start gathering customers.

For Email Marketing

For setting up your brand and organizing possible leads, you can use MailChimp and HubSpot. If you are already aware of this, then you are steering slowly towards the right path to a successful business. MailChimp is an online emailing tool that allows you to gather the necessary data from your leads so you can effectively connect with them. Among other things, MailChimp can provide a signup form on your website. It can also provide a shareable link so you can post it on other platforms. Simply add your logo on the signup forms and MailChimp will do the rest. Additionally, MailChimp can also provide pop-ups on different websites and platforms as well. The data collected from different leads can easily be collated, so you can look for a more targeted approach to your leads. You can have this tool for FREE, but you can choose other plans that they offer. Starting from 9$ to 299$, you can start getting leads with this.

For Customer Management

HubSpot, one of the best and free CRM (Customer Relationship Management) tool that you can use for your business. This marketing tool helps with organizing your business, from the day-to-day sales, which you can customize. All the way down to categorizing and labeling your clients. This tool can be synced with your personal or personal email. HubSpot also promotes automation, with setting meetings and sending scheduled emails, this will get a lot of load off your back since this tool can do it with ease. HubSpot, as advertised, is forever FREE, however, if you need more of its services and features, you can upgrade your account. Starting from 50$ up to 3200$ per month.

For Graphic Design

After having the right management tool for gathering leads and clients, we can now go with the different tools designed for beautifying your brand. Here are some tools that you can use to promote your brand through different platforms and mediums.

For designing your posts, one of the best tools is Canva, which is by default, can be used for free. But some images or templates that you can use will cost 1$ per image. This will make your posts more unique than others. Another tool is Piktochart, which is a drag and drop tool and very easy to use. Thousands of free templates to use for creating the design of your brand. Piktochart ranges from 24.17$ to 82.50$.

For Quick and Easy Websites

For creating your own website, you may look into using these free tools such as WordPress, Kajabi, and Wix. WordPress ranges from 250$ to 2099$ per month. Kajabi ranges from 149$ to 399$ per month. Both WordPress and Kajabi have the same drag and drop feature, making it easier and more customized. Both tools can be used for free, so you can easily start making your website.

There are a lot of tools available online, some are better than others, depending on how it suits your business needs. However, the tools mentioned above are the best marketing tools that you can use to efficiently boost your market, write content, design posts, and to publish them on your very own website. Equipped with the right tools, knowledge, and skills on how to use them, it will make your business successful in no time.