SEO Trends to Expect in 2019
2018-11-16
The focus on bettering SEO strategies is in primetime for businesses and 2019 is predicted to be a gamechanger. With growing integration of augmented and virtual reality, video content taking over faster and search engine queries expanding, businesses can increase brand visibility and engagement drastically.
Voice is also predicted to be a massive audience grabber and search engine optimization will play a major role in how companies are able to reap the benefits.
For the coming year, we expect SEO to play a bigger role than before in how companies are perceived online. Here are some trends which will be decisive regarding that.
Product Searches Powered by Voice
Ecommerce is growing and will continue to be how companies serve their customers in a global market. With the rising popularity of voice powered devices, ecommerce giants like Amazon and searches for products available on the online marketplace through voice are expected to dominate search results in 2019.
This can mean the increased importance for long-tail keywords because users are accustomed to more expansive queries when it comes to voice. Searching through text is a whole other story, but product searches will mean that businesses need to cater to longer, more defining search terms to be able to keep up.
The Power of Local SEO
Search engine algorithms are constantly changing and have shown a trend to be more local in how search results appear. There was once a need to keep SEO on a global level, but as more consumers look for products and services nearby to their locality, companies will need to innovate better strategies to keep the focus on local needs instead of on a broader level.
The need to be more local with SEO is greatly increased if augmented reality comes into play in 2019. The ability to view nearby attractions, eateries, shopping malls and much more means that content will be creatively curated to meet the requirements of more engaging search results.
Businesses which choose to invest in staying one step ahead of the game in SEO trends for 2019 will see better results, increased revenue and expand on clientele than those which choose to stay behind.
Optimizing for Smaller Devices
The era of desktops and to some extent, even laptops is nearly over. People are not too fond of having to take out time to sit on a computer when they can just pull a fully functional one out of their pocket.
Smartphones, tablets and hybrid devices are taking over the scene, meaning that businesses who have an optimized online presence for mobile can expect to cater better to changing consumer demands. Even if a business isn’t directly selling anything online, the ability to navigate a website is much easier when it is optimized correctly for smaller screens and different operating systems.
Increased Security
Secure portals, payment processing and even basic web browsing offered by businesses online will not only better their SEO performance but will also build trust amongst users. Technology is rapidly evolving, which also opens up new pathways for hackers to try new and innovating things to gain access to personal information. A business which emphasizes on protecting user information will not only gain in rankings from search engines, but also much needed trust in the online world.