Using promotional items to boost your business

 2019-01-25

Getting a free t-shirt, pen and notebook or even a stress ball was the best thing ever about meeting with a company representative. Regardless that it has a logo on it or not, you would be more excited than anything else just to get free things. Remember all those branded calendars and company writing material? Most houses still have them, but the magic of it having a lasting effect has fizzled out.

Now if you go and offer people promotional items, they are not as excited as all. It may even seem as a burden especially if the logo is blatantly visible and looks salesy. It may be because it just became a marketing tactic which was too common or because fashion trends of today are much different than they were before.

Despite the promotional items magic not being strong as it was, there are still ways how you can be creative and grab the attention of people in today’s era. Your MSP should be a business which does outreach and marketing on a greater level than your competition if you want to overcome the competition and here are some recommended ways how to:

Define a Budget

What really hampers the effectiveness of promotional items is when businesses don’t know what sort of budget they want to utilize on the promotional items. This can end up ruining the overall quality of the product or how many you can afford to make when a supplier quotes a price higher than you imagined or didn’t plan for.

Figure out a realistic budget and stick to it. Don’t compromise on quality for the sake of quantity because low quality products give out a sense of cheapness even though they were completely free in the first place. People are very observant of these things and a company’s reputation is at stake here.

Branded Weekdays

Casual Fridays are a thing. How about other days of the week for wearing branded office items? Branded Tuesdays or Wednesdays anyone? Something as simple as wearing a baseball cap, company pin or even a t-shirt makes a whole difference not only on employee morale but also on marketing to the world that they travel in.

Driving from home to work and back, people stop in different places and having that sort of exposure is ideal for the company and gives people a chance to dress casual for one extra day. It is practically a win-win situation for all.

Take Freebies to a New Level of Personalization

How about giving freebies to people who actually give you their business? Companies invest heavily in acquiring new customers but fail miserably in retaining or reengaging older or clients who have left. Instead of giving those freebies to potential customers, send them to your loyal clients who have stuck on board for the long run. Show them your appreciation and throw in a hand-written note for that extra personalization.

This does not mean you stop focusing on new customers altogether. It is just about creating that balance of not leaving out loyal customers altogether.