A content marketing plans you can sell to your clients PART 2

 2018-02-09

While you are monitoring your progress for content marketing, it’s important to remember that For some businesses a conversion does not equal money. Instead, a conversion could be a registration or someone who becomes actively involved in the business’s services. This is another area where content marketing really helps. If clients need to understand about specific areas of your business, content marketing can be used to improve understanding and create awareness.

When it comes to the creation and management of content, it’s vital that you look at how your users are interacting with it. Are the call-to-action links clicked on? Are interesting stories shared on social media? It is possible to find out all these answers with Google Tag – another popular choice when it comes to analytics.

Don’t forget that SEO is still a necessity! Meaningful and relevant content is of course of vital importance, but if you want to attract new visitors to your site, they won’t find it without a little help from our old friend SEO. See our previous blogs on SEO for more information.

One of the most important features of SEO is the use of keywords. It’s important to analyse your keywords to find out which the best ones to use are and other relevant terms. One of the easiest ways to find related keywords is to simply check Google’s Autocomplete.

Prepare banners and landing pages that are relevant such as an invitation to a webinar or an exclusive offer. You should then prepare content for this page which includes a call to action. Email marketing will also help to turn leads into paying clients.

Promoting your posts on social media is a free (or certainly very cost effective) and simple way to promote yourself. It is ideal for customer interaction and if done right, you could see your content searched throughout the world. Videos make for great content for sites such as Facebook and Instagram while GIFs are perfect for camaraderie on all platforms. Facebook groups can work well, and tagging people in albums, content, posts is a good way to reach a wider audience. Ask your own contacts to share your work.

Don’t forget to remarket!!! Typically, only about 30% of visitors to your site will leave their contact details. If they have a second chance and are reminded about your products on other web pages, this number can be seriously increased.

Finally, it is very important to research your client base before you start. You need to know who you are targeting and what you need to target. Without the correct research, you are setting yourself up for a fail. Always keep your SEO goals in mind and remember even short-term results require some leg work. However, by sticking to your strategy, every time you create a piece of content, you will need less time to promote it.