Whiteboard animation videos convert more sales than traditional sales videos

 2018-02-16

You might have clicked onto this blog and have no idea what whiteboard animation is. If this is you, don’t worry. It’s a very simple digital marketing tool that will see a big impact on your bottom line. It is basically a creative process which sees a story and storyboard drawn up by artists on a whiteboard (or something similar), complete with pictures. These artists record themselves throughout their artistic process. It is commonly used in digital advertising as it is a unique yet very effective way to communicate messages.

Whiteboard animation videos have grown in popularity over the last year and will continue to so throughout 2018. They are an exciting and fun way to market your services/products not to mention being extremely economical! They can be created to impart a specific message as they are designed to be focussed ensuring the message is heard loud and clear.

When they are executed correctly, they are not only fun but also make a big impact on the viewer. They are memorable and entertaining yet still incredibly informative. They can be placed anywhere on your website or social media outlets which make them ideal for digital marketing purposes. They can specifically relate to whichever pages they are placed on and should always have a very specific call to action. This way the viewer will know exactly what they must do: call a number, visit a website or buy a service/product.

You need to think about your call to action before you shoot your video. You must have a clear message and end it with a very clear CTA!

When people think about your video, they are essentially thinking about your business and if your video stands out, viewers will be more inclined to talk to other people about you. By placing your videos on social media platforms, you can directly communicate with present customers and potential clients. Your message has the opportunity to be spread across the world! Building up a loyal social media following is one route to success and will help to spread your message far and wide.

If you want to keep up with your competitors, or even stay one step ahead, you need to start creating whiteboard animations now! Put your brand out there while getting your message across in a unique and memorable way.