How MSPs can Expand and Strategize Growth with LinkedIn
2019-08-16
If you already aren’t leveraging LinkedIn to your advantage as a managed service provider, you’re missing out a whole world of opportunities. Targeting businesses and the decision makers is a major benefit of LinkedIn which no other social media platform is able to provide.
Not having a strong and thriving LinkedIn presence can really set you apart as even nonserious to many businesses which may be in the search for an MSP. LinkedIn is one of the first and foremost resources which businesses use to research potential partners to provide needed solutions.
If you’re just going to start out building your LinkedIn MSP page, here are the fields which need to be filled out accurately. This is what every potential lead will be looking for, so you definitely want that information to be there.
- Having your company name, logo and website clearly set
- Add a high quality, captivating cover image to set your business page apart
- Mention the size of your company
- Have location details of your main office and any sub offices
- A brief, yet compelling description of your MSP
Growing your LinkedIn Audience and Influence
LinkedIn is the second platform where you should be blogging after your website. Being an active publisher on LinkedIn is a great way to grab the attention of audiences everywhere. This provides value and shows expertise in your industry, which is hard to match since most businesses aren’t willing to invest in this marketing tool.
To grow the audience of your LinkedIn page without having to heavily invest in advertising on it, the ability to invite members from your network and from those of your staff members is also a possibility.
This helps to quickly grow the audience and show your page as thriving when visitors come to it.
Post regularly, but always keep in mind to maintain a balance of entertainment, value and exclusive insight to really develop page integrity.
Video content is great to use on LinkedIn.
By creating exclusive video and graphic content for LinkedIn, you can grow your audience to new levels. This can mean creating content specifically how certain industries can benefit from your services and how reaching you through LinkedIn is effective in bringing you on board.
Using LinkedIn Premium to Maximize Outreach
With a basic LinkedIn account, you can only message and reach out to people who are directly connected to you (1st level connections) or 2nd level connections at most. Third level connections and beyond need to be added first and then can be communicated with.
Why not skip that altogether?
With a Premium LinkedIn membership, you can reach out to potential leads or people of interest directly. You can also view a lot more insight into people who have looked at your profile and even benefit from many training and learning programs offered by the platform.
LinkedIn claims that ‘InMail’ is nearly three times more effective at reaching out to corporate contacts than email alone. This is a win-win for any MSP out there for sure.