MSPs Need to Add Twitter to their Content Marketing Plans

 2019-08-8

Twitter for MSPs can be a topic which most managed services providers run away from. Just how are you supposed to use 140 characters (now up to 280) to really get an effective message across to your audience? Every marketing expert out there will rise up to the occasion and pretty much tell you it’s the best way to do exactly that.

MSPs don’t regard Twitter too highly, especially when it comes to developing their content marketing plans. It’s easy to understand why. Twitter seems to be really noisy and not a great place to have a business conversation. But this is where you are wrong. If all of your messaging is just business and sales related, where is your brand building happening?

Not everything needs to be business development focused at all times. That can be done in a subtle way too. Everything you post, share and provide online is bringing attention to your business. It doesn’t have to be direct messaging to call a sales number in every post. That is just straight up SPAM. No one likes a SPAM filled social media page.

Instead, provide the value and your followers will come on Twitter. That’s the simple way of playing it.

How Many Leads Can you Generate from Twitter?

With over 300 million monthly active users, Twitter for MSPs is the way to go. 2020’s content marketing plan of yours definitely needs to have Twitter up there, otherwise you’ll be losing out a large chunk of that pie.

If you’re already accustomed to Facebook advertising and using the Facebook Ads Manager, you won’t have a tough time getting used to Twitter’s way of doing the same. Initiating paid campaigns and getting your Tweets out there will be a breeze when setting up and using a Twitter Ads account.

Now like every other social media platform out there, Twitter has really reduced the organic outreach of your posts. This makes it important to gradually invest in advertising on Twitter and experimenting to see what works and what can really ignite a growing flame for your business.

Twitter for MSPs should be what any other social media platform is like. It should be a great way to reach out and make valuable connections. Not all will be associated with business development, but every single one of them will have some sort of value to provide.

You’ll be happy to see that like Facebook as well, the advertising dimensions on Twitter allow you to do highly precise targeting. Most businesses, small, medium and large, use Twitter on a regular basis. This is a great reason to be targeting the decision makers and getting your name in front of the people who have the authority to sign those contracts.

Use Twitter strategically to your advantage and forget about why you should be invested in this platform. If there is a list of important social media platforms for MSPs, Twitter will always be in the top three. That should be reason enough for any MSP out there.