Must-have features for your MSP Website

 2018-05-01

The Basics – you simply have to have these:

• 1. Domain name
• 2. Logo (eye catching, unique)
• 3. A web host and SSL certificate
• 4. Newsletter subscription – a must if you want to include free content for subscribers.

Style and Content – how your website looks and feels is vital to whether they will become customers. Make sure it is mobile friendly.

• 5. Correct symbols
• 6. Error free content (that has been proofread)
• 7. Correct hidden text
• 8. Correct headings
• 9. Correct punctuation
• 10. Favicon
• 11. Working links – check for empty or broken links

Compliance -It is vital that your website adheres to the set standards to help ensure that everyone has access to online information and makes it easier for people with special needs access to your site.

• 12. HTML/JavaScript/CSS validation
• 13. Web Accessibility

Marketing/ SEO – this will ensure your website reaches the masses.

• 14. Keywords/ phrases in titles and content
• 15. Metatag descriptions for important pages
• 16. HTML tags
• 17. Title tags
• 18. Google Analytics installed (or another of your choice)
• 19. Implemented call to action buttons
• 20. XML sitemap generated and uploaded to search engines
• 21. Redirect to chosen website version
• 22. Social media follow and share buttons
• 23. High quality photos with keyword-rich descriptions used throughout the site
• 24. Reviews and testimonials on the homepage

Security – this is a very important part of web design. It is important to maintain the recommended guidelines

• 25. Site should be fully backed up
• 26. Server capacity meets your site's needs
• 27. Hidden/secret pages are not accessible for visitors
• 28. Error messages are turned off
• 29. Error email and/or SMS notifications are turned on
• 30. Site is secure

Mandatory pages

• 31. About us
• 32. Contact us form
• 33. A 404 page
• 34. Privacy Policy

Site Efficiency

• 35. Optimized images
• 36. Caching has been checked
• 37. Image sprites have been implemented to speed up loading

Technical requirements

• 38. A fully responsive layout
• 39. Retina display ready images
• 40. Side menu enabled on mobile devices

Front-end requirements

• 41. Clear and easy navigation
• 42. Video/image/GIFs
• 43. No Flash elements or an alternative for those without Flash
• 44. Icons are relevant
• 45. A consistent design