Website design trends to improve your current site
2018-05-09
Your website is your shop front and therefore it must always look the best it can be. It needs to be neat, organized and eye catching. You don’t need to implement these changes all at once, but it is wise to take stock and consider a few to start with.
Animation
Animation can really help sell your website and make it easier to understand. So many people are in a rush and don’t have time to read pages and pages. Therefore, a short animated introduction or a how-to animated feature will improve your customer relations immensely. When used correctly, animation captures your story and mixes it with your personality to boost your brand and make people want to interact with you. This year already, we have seen an increase in animated logos and GIFs which blur the line between design and development. However, at the same time it’s important to make your animation is right for your problem. You will do far more damage by including something for the sake of including it. Complex information is increasingly being conveyed through design and animation and with greater access to new and ever-improving technology, the rise in this use is set to increase significantly. With the increase in augmented and virtual reality, science and design is constantly overlapping and this leads to clearer understanding all round.
Bold use of colours and font
Bold colours are being used more and more across all online platforms. The key is to stand out and while clashing colours is still a no, bold colours will definitely turn heads. Alongside bold colours is the font used. We are seeing an increasing use of alternative fonts. Serif fonts are expected to make a return to the screens alongside san-serifs to create a far more dynamic experience. Typography cut outs are also set to increase in popularity. This is the use of a block of colour over an image that appears through clear lettering.
Design software
Long gone are the days when Photoshop ruled the roost for design software. There is now an abundance to choose from which shows just how important design has become to the success of all businesses. However, with the rise in choices available come the claims by all developers that their software is the best and as a result, choosing one becomes much harder as the market is so saturated.
AI
Fact, Artificial Intelligence is no longer strictly for sci fi movies. It has already worked its way into web design – so much so, that you may be using AI technology without even realising it! Chatbots are one function of AI technology as are voice assistants such as Siri and Google Home.
Asymmetric layouts
Designs that push the limits are becoming more and more popular as people are becoming more creative. It is however important to make sure that the design does not impact the message. Instead of breaking all design rules, the key is to accept the rules and simply push the boundaries.
Go mobile
This is perhaps one of the most important concepts for all web designers – professional and amateur! Last year, mobile browsing overtook desktop browsing and therefore, it became imperative to focus on mobile users! If your design is not mobile friendly – it needs to be! Stop everything else and make the necessary changes so your website is useable on a mobile device and even invest in an app. It will improve your bottom line significantly! Mobile use is only going to become more important – it’s here to stay!
Ecommerce
With the rise of the internet came the rise of online shopping and with that, mega sales the likes of which have never been seen before (think Black Friday/Cyber Monday). As with AI, this trend is only set to increase as the ecommerce platform grows. Ecommerce in social media is set to grow at a very quick rate with the possibility of shopping through messenger services and there is even the option of personal shopping with FaceTime and Facebook Live! You can buy drinks at certain pubs online and Amazon has started delivering in hourly slots. The opportunities are literally endless. You need to make sure you’re keeping up with the ecommerce boom!
So from this, it’s clear to see that mobile use is the way forward. Without it, there is a chance your business won’t succeed. If you do one thing today, it should be to go mobile!
Let us help with that! Contact us today to find out more about our website design services