10 Reasons why you need a Website

 2017-10-09

As technology and the internet have become ingrained into our day-to-day lives, it is vital that you have a website. In fact, not only do you need a website, but you need it to look good, host interesting relevant content, offer regular new content such as a blog and successfully sell your products or services.

A website is a one-stop shop for your company. It is your shop window, your checkout, your customer service department and your catalogue all rolled into one. However there are still companies resisting an online presence. Don’t fall behind; make sure your website really does represent your company. A badly designed website is almost as bad as not having one at all.

Here are 10 reasons why a good website is non-negotiable for any thriving business:

1. Available for Business 24/7

Your website is open for business 24-hours a day. No matter where your customers are in the world, or when they are searching, you are ready and waiting. If you’re not online, there is no doubt you are losing potential sales. In this day and age, there really is no excuse not to have a decent website. If you need to update your existing site or want to set a new one, contact us here today. Make sure you don’t lose any more sales!

2. Credibility

There is no doubt that there is an expectation for companies to have an online presence. Without a website, you are challenging people’s attitudes towards your company and risk losing credibility. However, If you have an easy to use, quality site, you will gain customers, improve your reputation and ultimately improve your bottom line.

3. Save money

A website is not just a fountain of knowledge, it is also a shop. You can sell directly to your customer even without the four walls of an actual shop. A website will possibly help you save money on rent, staff costs and utility bills. Eliminating these costs will enable you to look at your pricing and become highly competitive with regards to cost.

4. Break down barriers

As previously mentioned, it does not matter where in the world you are based, or where your clients are, you will be accessible across the world. You will have the ability to break down any geographical barrier if required and the world really will be at your fingertips.

5. Exchange information

Strip everything away and in its most basic form, a website is an easy way of communicating with your customers. You can sell your products, inform on offers, list your contact information, provide feedback, answer questions and promote your services. It is the perfect platform to share links to your social media sites, blog and other information exchange portals. You need to get your name out there.

6. Advertising

Following on from the above, a website gives you a blank canvas from which you can advertise your business, your social media sites, your blog and just about anything else you wish to promote. Using SEO effectively, traffic can be directed to your website from where people have the chance to explore your entire online presence. Position yourself so that you are the first company a potential customer comes across when searching and you will have the upper hand on your competitors. To find out more about online advertising and to see how we can help with your SEO efforts, please contact us.

7. Online customer service

Websites are an ideal resource for customer service offerings. Creating a FAQ page will save yourself and your customers time and money as well as offering solutions to many issues that may arise. Contact forms are a good way of reaching you as well as a page detailing other contact information. Excellent customer service usually means return business and so if your customers are happy, your business will benefit. Customer service is easy to manage with a website and very important for any business with an online presence.

8. Insights

It is possible through the use of analytic tools to monitor your website’s performance and identify your target markets. Through such tools, it is possible to adapt your business model accordingly and maximize sales. There is a highly varied range of data available which can be used to boost your social media posts, website sales and your bottom line.

9. Competition

If you don’t have a website, you are potentially handing your competitors business on a plate. You are missing out on a wealth of business opportunities and money saving tactics. By creating and maintaining your own website, you will suddenly become the competition. Make sure your website follows the correct SEOP procedures, is fully functional, offers relevant, interesting and fresh content and is aesthetically designed. It’s time to take the lead, become the competition and never miss out on an opportunity again!

10. Growing your business

If you are looking to expand, your website will be your showcase to potential investors. Without one, where will they find you? It is the place to list your successes, development and ideas. Take pride in your website and investors will be far more likely to trust you and your business.

Don’t delay; get yourself online and making money today! For a stylish, well-performing website, contact us here. Let us take you to the next level so you BECOME the competition!