Why should I blog?
2017-10-01
Once upon a time, blogs were an extension to the good old fashioned journal - documenting lives, hopes and dreams. They were private and a fun way of communicating with friends and family. Fast forward 10 years and they have evolved into an important cog in the wheel that is digital marketing.
The popularity of blogs has exploded with many once-small-time bloggers becoming overnight internet sensations and small-time entrepreneurs becoming millionaires. If you want to be seen online, you need to get a blog. The popularity of these online money makers shows no sign of slowing and there are only benefits to having regular new content. The background might have changed, but blogs are still the perfect platform to share ideas, passions, news and views.
Should you need any more persuading, have a look at the reasons below:
Knowledge sharing
The whole point of a blog is to share information. Whether you are educating, entertaining, informing or instructing, imparting your knowledge on the wider world has never been easier. Each blog has the ability to go viral and reach people in all parts of the world. Open your mind, open your communication, open your world.
A sales aid
A good blog should help you sell your products/services with ease. You need to use it as a platform to generate sales, make new contacts and eventually turn these contacts into clients. Words are powerful. Use them to your advantage and watch the money come rolling in.
More exposure
Beyond immediate sales, blogs should be used to improve search engine rankings. They are an important marketing tool because fresh, regular, interesting content is what the search engines look for. While it may only be an add on for your website, it may be what gets you noticed and high rankings on Google.
Build your network
Blogging opens up a community. One of the reasons people engage with blogs is because they are hoping to network. If you use a blog to market your business, building relationships will help to grow your blog, popularity and ultimately, the bottom line.
Become an expert in your field
Use your blogging platform to prove your expertise. Always post accurate, well written articles that provide reasoned, factual arguments and relevant information. It will not be long before your blog is noticed by industry leaders and you find yourself at the front of the field, leading the way through your knowledge.
Use your blogging platform to prove your expertise. Always post accurate, well written articles that provide reasoned, factual arguments and relevant information. It will not be long before your blog is noticed by industry leaders and you find yourself at the front of the field, leading the way through your knowledge.
Over the last five years, the internet has become fully ingrained into our daily lives. It is so important to get yourself noticed in what is a very, very large pond. The benefits of blogging are numerous and have become impossible to deny.
Contact us TODAY if you want a blog, but simply don’t have the time to write the content. We can help by creating and maintaining your blog, ensuring that you get the online recognition that you deserve.