Which Marketing channels to choose? – Part 2, Social Media Focus

Which Marketing channels to choose? – Part 2, Social Media Focus

Growing a business presence online can seem confusing with all the platforms available. Is it better to stick to just LinkedIn or try out advertising on Facebook? What about going all in on Google AdWords and hoping for the best? Business decisions like these should not be taken lightly.

Always choose the platforms that you believe are best suited to your business goals. This way you will see immediate results and can monitor the ROI easily. Social media marketing exploded in recent years and is only going to continue to grow. It’s important that you use it to your advantage. In order to do this effectively, you need to consider the following:

• Where the business currently stands
• Where the business is going
• How can the business achieve this?

Once these questions are answered, it will be much easier to find out what the primary audience will look like and how to garner their trust and support. to the results will help you to narrow down the channels that will help you.

Each social media platform targets a different demographic of society. Therefore you need to decide where your target audience is placed and focus on marketing to these platforms.

There are options for paid and targeted marketing on every social media channel and this can really help when you are first staring out. You do not have to pay for things regularly, but if you have a post/tweet/article that you think needs to be shared widely, you can pay to boost that post on Facebook, make a sponsored tweet on Twitter or have boosted post on LinkedIn. All these choices offer the chance to target a specific demographic.

Regular and interesting posts are crucial when it comes to social media. You can damage your reputation by simply posting the wrong things such as overly salesy or controversial content, by annoying people with too many posts and by not posting frequently enough. The right balance is crucial to success, yet not easy to achieve!

Before starting anything else, there are a few aspects to cover which will ensure any sort of marketing will end with a positive result. They are:

• Having a modern, up-to-date website and captivating content
• Clear ways to contact and get in touch
• A strong client servicing policy

Without these three things, all the effort which follows may be of no use as people will simply not feel like you are providing the best service.