Why Use Google Ads?
2018-08-01
Google Advertising is now an integral part of any effective online marketing strategy. While there now might be several channels for advertising in the virtual world, Google AdWords is by far the most effective and has the highest outreach. This is because over 80% of the world uses Google to conduct its searches online and there is more than enough pie to go around for everyone.
Traditional advertising consisted of TV, newspapers, magazines and radio, but a modern marketing strategy without Google AdWords just is not plausible. The best thing about Google AdWords is that unlike TV and major publications, small businesses can compete with the big boys on a level playing field to promote their business according to their budget without the fear of being wiped out.
If Google Ads are still not part of a business’ advertising, here are some major reasons to get on board today:
Targeted Advertising
Many businesses may not know, but the beauty of Google Ads is that it is possible use a variety of factors to target only the people that fall under the banner of being an ideal customer. Everything from demographics to age, gender and which device is being used can be included to make sure each dollar spent is going towards the target market.
Pay Per Click
With Google Ads, there’s no need for massive budgets. Pay Per Click (PPC) means businesses only pay for those users which click on their ads and come through instead of just paying for impressions.
This allows companies to set a budget on a daily, weekly or monthly basis and get customers coming through to their websites or landing pages and converting more of them.
Analyze ROI
Unlike TV, radio and print advertising, running Google Ads gives an exact measurement of how many people see an ad, how many click through and what a company will end up paying as a result. Google Ads are not a way to advertise aimlessly to the masses. Instead, it is a highly complex platform which shows ads to only those people who may have an interest and could end up being serious leads or paying customers.
Through a ‘click-through rate’ it is possible to see how many times the ad was seen, the conversation rate, cost per click of the ad and the exact cost per acquisition. No other advertising platform has the power of providing such exact information.
There is no knowing how a business may perform using Google Ads until and unless they get right down to it. Instead of going all in, Google gives the power to businesses to test the water first before they dive in. It is practically a win-win situation.