Blog

In this day and age, we should be buying gifts designed to improve our life and make them easier. We’re all busy, we’re all tired so take 5 minutes, have a read over this list and put your feet up!

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MSP’s have an obligation to their clients - not only to provide the best solutions they possibly can, but also to ensure that client security is always given the upmost importance.

SaaS apps are growing in popularity, but with this growth comes a whole new set of problems. It is vital that you are offering the same level – of not more – than your client’s in house security policy. The following will help you with regards to risk management and security policy:

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There are some very obvious benefits that businesses of all sizes can enjoy when they create custom apps or software. These include scalability, better organization and increased productivity. However, these are pretty generic and can be attached to more or less any new tech development.

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It’s a difficult decision for your customers whether to outsource software development or not. If they are considering it, they will be weighing up all of their options. To help them make up their mind, they might like to show them this list

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When talking about social media. It feels only fitting to look at Facebook first. Without doubt, this is the most popular of all the social media sites, but are you using it to your advantage?

One of Facebook’s biggest strengths is the ability to target your ads. By paying for Facebook ads, you can target specific groups dependent on location, age, gender, interests, Google searches and more. These ads are not free, but they do offer a high ROI. You will gain access to an entirely new customer base anywhere in the world.

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In this blog, we will be talking about vital role SEO should be playing in your business. Regardless of the size of your business or the industry that you’re in, SEO should be a fundamental part of your marketing strategy.

Search Engine Optimization (SEO) refers to an online marketing method which will improve a website’s ranking on search engines such as Google. A successful SEO strategy could see a struggling business begin to compete with the best of them. However, in order to design a successful strategy, you need to understand how the search engines use metrics to rank the websites.

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Last week we looked at what an email marketing campaign was, marketing etiquette and potential problems. This week we’re going to look at follow-up emails, what you should be doing with subscriber’s email addresses and when to pitch.

The initial follow-up email should be sent immediately – as an introduction to yourself and your company. You can also inform the recipient of your plans as you progress – a kind of overview, as brief as you want it to be. Once this email has been sent, it’s a case of living up to their expectations.

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The internet has moved on significantly since its first foray into people’s homes. We no longer get the ubiquitous ping ‘you’ve got mail’ and only in retro flashbacks do we ever hear the dialing up sound anymore!

Social media has meant that email marketing has had to share some of its popularity around, but that doesn’t mean that it has in any way lost anything. We may now include Tweets, PM’s and status updates in our daily communications, but we also get emails every day. In fact, our email accounts have become like a secret sanctuary where only the select few can/will contact us.

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While it is vital for every business to have a website in order to be successful, it’s important to ensure that the website is designed, managed and maintained effectively. A bad website is as harmful as no website at all!

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So, you have a wonderful website promoting you, your brand and your products/services, but no one’s visiting. Why not?

The answer is very simple; you’re not marketing yourself effectively.

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As technology and the internet have become ingrained into our day-to-day lives, it is vital that you have a website. In fact, not only do you need a website, but you need it to look good, host interesting relevant content, offer regular new content such as a blog and successfully sell your products or services.

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Once upon a time, blogs were an extension to the good old fashioned journal - documenting lives, hopes and dreams. They were private and a fun way of communicating with friends and family. Fast forward 10 years and they have evolved into an important cog in the wheel that is digital marketing.

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As we face 2018 head on, we need to look at how our businesses will change and how the way we market these businesses is going to change.

Here at Pioneering Programmers, we’ve compiled a list of trend set to explode in digital marketing throughout 2018.

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If you speak to enough people, you will find that many of them firmly believe that technology is turning us into devil spawn and that we are quickly losing all societal values. This is of course, a bit extreme and while dangers do exist with technology, it is also just as important to remember that the whole reason technology exists is to help society lead a better life.

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2017 was truly the year of out with the old, in with the new. It was the end of an era for many of our one-time favorites. Here is a brief list of those that were once at the height of popularity:

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New Year, the time for change, promise, hope and of course resolutions! We all make them, we all break them and usually they’re the same every year!

This year, why don’t you look to make different ones - ones that you might actually stick to and ones that really will have a positive impact on your life. We’re talking about making changes to your tech life. The following changes really will make a difference:

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