Blog

People can carry on working forever and ultimately end up nowhere. Not having goals or any set milestones leads to confusion and despair. This makes goal setting all that more necessary. Even better yet, goals based on inspiration and what fulfils inner happiness result in truly defining success and helping in achieving it.

Small businesses are finding it harder and harder to keep up with trends and struggling to find creative solutions to increasing costs. It is nearly impossible for new businesses around the globe to have internal teams of graphic designers or even hire an external agency to do the tasks for them.

Don’t have an online presence which is optimized for mobile? Businesses that are not keeping up with the trends of now and tomorrow are prone to go out of businesses much sooner than later.

An outdated website can really put potential customers and clients off. With technology advancing at rapid rates, it’s easier to tell which website is active and which is just static and has not been updated in a while. Customers can feel that.

Here we are, June already – we’re half way through 2018! The predictions we made at the start of the year are taking effect and with six months of the year left, we need to look at how we can use new technology to best boost our businesses.

Big data is a term which has been intimidating small businesses every since it was coined just a few years back. Hearing the term turns off the attention of small business owners almost immediately because for them, big data isn’t something that they should be concerning themselves with. That’s where most small businesses miss out.

With artificial intelligence really booming around various industries in the job market, the sense of replacing workers for robots is becoming a growing concern. Organizations are now realizing the benefits of integrating AI into the everyday workplace, but the challenge of shifting employees into more productive roles remains a challenge.

With the widespread availability of cloud computing, businesses everywhere have gone global rapidly. A small business based in a town of a few thousand people can run outreach campaigns now to customers across all corners of the globe and one of the major reasons why this is so easy now is due to cloud computing.

It’s no secret that content with visual images gets more hits than that without. Images are easier to share and more fun to look at than plain old text! Visual images also tempt visitors to stay on websites longer.

There is no doubt that stock photos are cheap and ever so convenient. However, it’s important to remember that stock art is completely universal and lacks any personality. The same images may also be used by competitors. Generic logos, premade templates for websites and marketing material have no character of their own and are replicated all over the place.

Your website is your shop front and therefore it must always look the best it can be. It needs to be neat, organized and eye catching. You don’t need to implement these changes all at once, but it is wise to take stock and consider a few to start with.

The Basics – you simply have to have these:

• 1. Domain name
• 2. Logo (eye catching, unique)
• 3. A web host and SSL certificate
• 4. Newsletter subscription – a must if you want to include free content for subscribers.